The LUYUAN Group, a well-known brand in the two-wheeler sector, has revealed a thorough revision to its brand strategy that emphasizes technical innovation and user orientation. With a focus on Southeast Asia, South Asia, and Latin America, the business intends to further grow its brands, LUYUAN and LYVA, into worldwide markets by 2025. Along with clever design and environmentally friendly ideas, the strategic move aims to break into the European and North American electric bicycle sectors, completing the company’s purpose of providing top-notch production and innovation globally.
With 28 years of expertise in the two-wheeler industry, LUYUAN has expanded its product line to over 80 nations and regions, allowing for extensive use in a wide range of situations. The new “Active Mobility Solutions for All Scenarios,” which LUYUAN has developed in response to the increasing demand for smart and convenient goods from modern consumers, is a strategic update that goes beyond just enlarging product lines. A comprehensive and multifaceted mobility experience is what LUYUAN seeks to provide its consumers through an integrated product range and ecosystem service system.
LUYUAN and LYVA Brands
- LUYUAN: Positioned as an everyday mobility partner, LUYUAN features advanced technologies such as a liquid-cooled power system, a battery digital care system, and an intelligent connectivity system. The S95, a key model, exemplifies these innovations.
- LYVA: Focused on high-end intelligent series, LYVA integrates cutting-edge technologies like liquid-cooled mid-drive motors and AI-driven controls.
Ni Boyuan, Vice President of LUYUAN Group, stated, “We are at a new starting point, where future competition will revolve around scenario coverage capabilities, technological penetration rates, and the completeness of service ecosystems.”
On two wheels, LUYUAN is changing the term “consumables” to “durables.” A liquid-cooled motor with aviation-grade insulation that the business has developed achieves a cooling decrease of 38°C, greatly increasing the lifespan of motors. By successfully challenging continuous operation for 624 hours in 2022, LUYUAN’s liquid-cooled motor set a Guinness World Record. Additionally, by using IPX8 waterproof sealing technology, LUYUAN guarantees a 10-year warranty for customers and keeps moisture out, avoiding corrosion.
Technological Advancements
LUYUAN continues to innovate its three-electric system:
- Motor: The liquid cooling system has been further enhanced with graphene heat-dissipating coatings and tri-cooling technology, improving efficiency and durability.
- Battery: The introduction of a ” Battery Digital Care System,” featuring smart temperature control chips, optimizes charging efficiency and prevents battery swelling.
- Electrics: Utilizing six-in-one solid-state encapsulation technology, LUYUAN integrates multiple protective features to extend the lifespan of electrical components.
It reached important milestones and was named one of China’s 500 Most Valuable Brands, valued at 10.635 billion RMB, with over 3.5 million two-wheeled electric cars shipped in 2024. With top executives scheduled to assess the European e-bike industry in July, the business is now prepared to open an operational center in Europe. Being a leader in long-lasting technology, LUYUAN is committed to setting the standard for active mobility solutions and guiding the sector into a new phase of “technology-led, value-driven” expansion.
