In line with the Hon’ble Prime Minister’s Surya Ghar initiative to promote solar adoption at the grassroots level, WAAREE Energies Limited, India’s leading clean energy transition company, today announced the launch of its new integrated Print, Digital, and Radio campaign. This initiative builds on WAAREE’s unwavering commitment to expanding access to solar energy and marks a significant step toward accelerating residential solar adoption across the country.
The campaign shines a spotlight on WAAREE Radiance—the company’s newly launched, plug-and-play residential solar solution. Thoughtfully designed as an all-in-one kit, WAAREE Radiance includes solar panels, an inverter, ACDB/DCDB, a lightning arrester, an earthing kit, cables, and more delivered in a single box. It eliminates the need for customers to juggle multiple vendors, offering a streamlined experience from design and installation to after-sales service and subsidy registration.
In a witty, fast-paced ad with the core message “Solar installation, simplified,” WAAREE humorously captures the everyday confusion and blame game that customers face when assembling solar systems themselves. The chaos is resolved with the introduction of WAAREE Radiance—All-in-One Solar Kit, a seamless, single-source solution packed with next-gen TOPCon panels and high-quality components. The ad leaves viewers with a resonant message: “Kyun lena hai yeh sar dard, jab ek hi system mein mile saare jawaab?”
The campaign aims to empower energy-conscious homeowners, particularly in non-metro and rural regions, to confidently transition to clean energy—without the technical or logistical complexities typically associated with solar installation.
“With WAAREE Radiance, we’re initiating a nationwide movement aligned with PM Surya Ghar to bring solar energy to every Indian rooftop,” said Mr. Nilesh Malani, Chief Marketing Officer, WAAREE Energies Limited. “Our goal is to educate, inspire, and engage homeowners who are ready to take charge of their energy future. By simplifying the solar adoption journey and delivering it through an integrated brand experience, Waaree Radiance is truly illuminating homes, minds, and possibilities.”
Running from July 21, 2025, the campaign will span key cities across Gujarat, Maharashtra, Rajasthan, Uttar Pradesh, Kerala, Tamil Nadu, Madhya Pradesh, Andhra Pradesh and Telangana, aiming to build widespread awareness and adoption.
In addition to its technical simplicity, WAAREE Radiance supports customers with online warranty registration, WAAREE’s trusted nationwide support network, and availability through over 400 WAAREE franchises across India—ensuring that help is always close to home.
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