Reinforcing its commitment to safer roads and responsible riding, India’s largest shared EV mobility tech company Yulu, organised rider awareness initiatives in Bengaluru and Delhi as part of the National Road Safety Month campaign spearheaded by the Ministry of Road Transport and Highways (MoRTH).
Aligned with this year’s theme, “Sadak Suraksha, Jeevan Raksha” (Road Safety Saves Lives), Yulu conducted a two-wheeler EV rally in Bengaluru and participated in a government-led road safety rally in Delhi to promote traffic discipline and health awareness among riders.
The company kicked off its campaign in Bengaluru with a 5-kilometre anti-drug and road safety awareness rally, joined by 30 police officials. The rally was flagged off by Inspector R. Veeresh of the Vivek Nagar Police Station and covered key junctions across Vivek Nagar, Koramangala and surrounding areas. The officials engaged with fellow road users and local residents, highlighting the importance of personal well-being and responsible riding.
In Delhi, Yulu participated in a two-wheeler rally organised by MoRTH and Delhi Traffic Police at Connaught Place. The rally was flagged off by Additional Commissioner of Police (Traffic), DK Gupta. It saw participation from around 200 riders including Yulu users and delivery partners who interacted with commuters to reinforce the importance of road safety awareness.
Over the last eight years, Yulu has promoted road safety through multiple platforms and formats including in-app and WhatsApp-based safety notifications, training videos and on-ground workshops conducted in partnership with local police departments.
“Enabling people to navigate cities safely and securely is a vital part of Yulu’s mission. Therefore, we work closely with all relevant stakeholders from delivery brands to gig workers and transport officials to sensitise communities to the importance of responsible and safe riding,” says Mr RK Misra, Co-founder and President – Ecosystem Partnerships, Yulu.
One example of this can be seen in Yulu’s largest market, Bengaluru, where the company has deployed trained safety Marshals at major junctions to guide riders and ensure compliance with traffic rules, at the request of the Bengaluru Traffic Police. These, and numerous other initiatives, underscore Yulu’s ongoing efforts to foster safer and healthier urban communities.
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