Mitsubishi Motors North America, Inc. reported 22,116 sales in the second quarter of 2025, bringing the brand’s total sales so far this year to 53,753, a 5.1% rise over the first half of 2024. Since 2019, MMNA has had its greatest first-half start to the year.
With 7,821 sales for the quarter, the brand’s flagship model, the Outlander, which was revamped for the 2025 model year, remained MMNA’s volume leader.
Eclipse Cross, with 4,534 sales, up over 80% over Q2 2024, and Outlander Sport, with 4,968 sales, up nearly 50%, were the quarter’s high points.
With a 6.3% year-to-date gain, the Outlander Plug-in Hybrid remains a desirable option for consumers who are interested in electric vehicles. Despite stopping manufacturing, Mirage is still selling off its dealer inventory. With 10,719 sales thus far this year, the first half of the year has seen an 8.7% increase.
News and Notes
- Mitsubishi Motors recently confirmed the next step in the brand’s North American business plan, dubbed Momentum 2030, promising a new or significantly revised vehicle every year between 2026 and 2030. MMNA announced that it will work with Alliance partner Nissan Motor Co. Ltd. to bring a battery electric vehicle (BEV) to market in summer 2026, as well as open a study into co-developing an all-new SUV that will be produced in the future in a U.S. Nissan facility.
- MMNA Chief Marketing Officer Kim Ito was recently included among the 2025 Automotive News “100 Leading Women in the North American Auto Industry,” which honors female leaders in the automotive field who have significant influence and are major decision-makers within their organization. In nine years with MMNA marketing Ito has led multiple innovative and tech-forward initiatives and creative campaigns, including the first ever launch of a vehicle on Amazon Live (Outlander, 2022), the industry’s first real-time cinematic vehicle configurator (with ZeroLight, 2023), and MMNA’s 24-hour digital showroom that seamlessly connects the customer shopping experience from Tier 1 to Tier 3 websites and into the dealership (ClickShop 2.0, 2024).
- Delivering on another facet of the Momentum 2030 plan, Mitsubishi Motors North America recently partnered with LaFontaine Automotive Group, the 30th largest automobile dealer group in the United States according to industry-specialist publication Automotive News. LaFontaine will initially open two Mitsubishi Motors locations, one in Ann Arbor and one in Lansing, with the intention to open additional facilities across the state by mid-2026.
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