Tata Power, one of India’s largest vertically integrated power companies, announced that it is working with Salesforce, the world’s best AI CRM, to make its rapidly growing rooftop solar (RTS), EV charging, and smart home solutions businesses more digital. The partnership makes Tata Power’s long-term clean energy plan stronger, which is in line with India’s goal of reaching net-zero emissions. It does this by making a clean energy ecosystem that is safe, smart, and fully connected, using AI, automation, and data-driven insights. The platform will help the renewable energy value chain grow in a way that can be scaled up, get more partners and customers involved, and run more smoothly.
As part of this transformation, Tata Power has deployed Agentforce Sales, Agentforce Service, and Agentforce Marketing across its renewable energy subsidiary, Tata Power Renewable Energy Limited (TPREL). The Salesforce platform powers intelligent, AI-enabled workflows that enhance visibility, accelerate decision-making, and create seamless omnichannel experiences driving efficiency, agility, and service leadership at scale.
Agentforce Sales and Agentforce Service are the two main parts of Tata Power’s best-in-class omnichannel engagement model. Salesforce is the digital backbone that Tata Power’s fast-growing renewable energy businesses need to grow. The platform makes it possible to digitise the entire journey of partners and customers, which makes lead management easier, inventory tracking easier, process automation easier, and performance tracking in real time. This makes everything more open, efficient, and enjoyable for customers at all touchpoints.
Tata Power has also created its own deep learning and agentic intelligence layer on top of Salesforce to make a quality and safety validation process that doesn’t require any human interaction. This digital feature makes it possible to verify things on the spot and automatically create warranties, which shows Tata Power’s dedication to quality assurance and excellent delivery in its Solaroof products.
Driven by strong policy momentum under the Pradhan Mantri Surya Ghar Yojana, Tata Power’s residential rooftop solar segment has delivered over 200% growth across the past two financial years. Overall, the Company’s solar portfolio has achieved a fivefold increase in revenues between FY2020 and FY2025, reflecting accelerated market adoption, digital-led execution excellence, and expanding customer trust across segments.
In the future, Tata Power and Salesforce will work together to create new, high-impact, agentic AI-led workflows that will change how omnichannel customer and partner contact centers work, making them faster, more proactive, and more predictive.
Dr Praveer Sinha, CEO and MD, Tata Power said, “Tata Power is leading India’s green energy transition by scaling rooftop solar nationwide, expanding EV charging infrastructure, and advancing intelligent energy management solutions. As we accelerate this growth, digital capability is a critical enabler of scale, speed, and customer trust. Leveraging Salesforce’s AI-powered platform, we are transforming customer and partner journeys with greater transparency and agility, while strengthening operational excellence. Together, we are building a future-ready clean energy ecosystem that advances India’s net-zero ambitions.”
Arundhati Bhattacharya, President & CEO at Salesforce – South Asia, said, “The path to a sustainable future is being paved by visionary enterprises that are embedding intelligence, agility, and customer-centricity into the core of their operations. Tata Power’s digital-first approach to accelerating India’s green energy mission exemplifies how technology can be a powerful catalyst for national transformation. At Salesforce, we are proud to partner with Tata Power in building a future-ready energy ecosystem one that harnesses the power of data, AI, and automation to drive scalable impact, inclusive growth, and long-term climate resilience.”
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