Ecofy, a green-focused non-banking financial company (NBFC) backed by Eversource Capital, has entered into a strategic partnership with electric vehicle maker Ather Energy to accelerate adoption of electric two-wheelers across India. Under the collaboration, Ecofy will deploy ₹100 crore in green financing to support Ather’s customers with specialised financing options aimed at improving affordability and ownership flexibility.
The partnership designates Ecofy as Ather’s preferred financing partner across its electric two-wheeler ecosystem, bringing together both institutions’ commitments to sustainability and climate-positive growth. Ecofy plans to use the allocated capital to offer a range of financial products targeted at key barriers to EV adoption, including vehicle loans, leasing solutions, assured buyback structures, and Battery-as-a-Service (BaaS).
The financing suite from Ecofy will be made available to buyers of Ather Energy as a part of the EV purchase journey and will help simplify the decision-making process. The collaboration also taps into the strong product design and technology capabilities of Ather in electric two-wheelers.
Speaking on the initiative, Rajashree Nambiar, Co-founder, MD and CEO of Ecofy, said, “Clean transportation is critical to India’s green transition and wider adoption depends on access to the right financing solutions. Our partnership with Ather Energy brings together strong product offerings and specialised green finance, helping customers adopt EVs with greater confidence, affordability, and flexibility.”
Ravneet Phokela, Chief Business Officer at Ather Energy, added, “Financing is an important consideration in the two-wheeler purchase journey, particularly for customers exploring EVs for the first time… This partnership with Ecofy further broadens the range of financing options available to customers looking to buy an Ather, making the purchase and ownership journey easier to navigate.”
The collaboration is built on the belief that expanding access to scalable green finance, alongside product innovation, is essential to unlocking heightened demand for electric two-wheelers across India’s diverse mobility markets.
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