Fred DePerez has joined Harbinger, a prominent maker of medium-duty electric and hybrid vehicles, as Senior Vice President of Sales. DePerez is an industry veteran who has worked for some of the most recognizable manufacturers, including as Toyota, Fiat Chrysler (now Stellantis), Nissan, and Hyundai Motor Group, in sales, marketing, and product strategy leadership positions for more than 30 years. He is now in charge of Harbinger’s marketing and sales departments and is in charge of boosting the company’s revenue, market share, and volume in order to accelerate its growth.
DePerez brings a wealth of experience in executing strategic initiatives, improving operational capabilities, and leading enterprise-wide business transformation. “Fred brings the kind of proven leadership, market insight, and strong track record of successful go-to-market strategies that position us to scale effectively and lead the next chapter of growth,” stated John Harris, Co-Founder and CEO, Harbinger.
DePerez was Senior Vice President of Global Product Line Management at Hyundai Motor Group before joining Harbinger. In this role, he created and oversaw the global rollout of improved business management, market analytics, and model line optimization procedures for the company’s Hyundai and Genesis brands, including its Ioniq EV line. At Nissan Motor Corporation, DePerez has also had a number of senior roles, including that of head of the company’s passenger and commercial divisions. He had previously been national manager of Toyota North America and president of the Dodge brand for Fiat Chrysler.
“Harbinger is redefining what fleets should expect from medium-duty vehicles by focusing on lower acquisition cost, uncompromising quality, and the durability and warranty that commercial customers need,” said DePerez. “We are accelerating the business through dealer network expansion and strategic partnerships. Now is the time to deliver next-generation products to customers who are looking for a superior vehicle. I look forward to helping lead that effort.”
DePerez joins Harbinger at a critical juncture, as the business just announced the start of serial production of its medium-duty EV chassis. DePerez reports directly to the CEO. Furthermore, it just debuted a medium-duty plug-in hybrid car to cater to fleets with greater range needs. Additionally, Harbinger just won a 2025 Fast Company World Changing Ideas award for their partnership with THOR Industries, which resulted in the creation of the first hybrid electric Class A motorhome in history.
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