Purvah Green Power Private Limited, the renewable energy platform of CESC Limited under the RP-Sanjiv Goenka Group (RPSG), has signed its first commercial and industrial (C&I) power supply agreement with Prism Johnson Limited. Under the agreement, Purvah Green Power will develop a 49.5 MW wind power project in Madhya Pradesh under the group captive model.
Prism Johnson will hold 26.5% of the project company and Purvah the remaining 73.5%. The project will supply renewable power to Prism Johnson’s manufacturing operations in the state for 25 years.
The agreement opens a C&I business for Purvah alongside its utility-contracted portfolio, as part of RPSG’s plan to build a renewable platform of more than 10 GW. Purvah intends to focus its C&I business on energy-intensive, hard-to-abate industries, where power is a large share of operating cost, loads run around the clock, and long-term clean supply is hardest to secure.
The project will be funded through a combination of debt and equity, with equity contributed in proportion to ownership. Prism Johnson’s 26.5% stake meets the ownership threshold for captive generation under Rule 3 of the Electricity Rules, 2005. Qualifying captive arrangements are exempt from the cross-subsidy surcharge and additional surcharge levied by state distribution companies, lowering the consumer’s delivered power cost while giving the generator a long-term offtaker with equity in the asset.
The agreement follows the Electricity (Amendment) Rules, 2026, which revised the group captive framework earlier this year to reduce regulatory risk for such structures.
Purvah’s pipeline to date has been built around utility offtake, including capacity earmarked for CESC’s own distribution business. Following its August 2026 agreement to acquire a 1.4 GWp operating solar portfolio from ReNew Solar Power for an enterprise value of ₹4,859 crore, Purvah’s contracted capacity stands at 4.8 GWp, of which 1.8 GWp is operational, with a further 2.2 GWh of battery storage under implementation.
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