The National Solar Energy Federation of India (NSEFI) has flagged off the Solar Surya Rath in Indore, Madhya Pradesh, on April 2, 2026, as part of its ongoing efforts to promote rooftop solar adoption across urban India. The initiative follows its earlier launch in Bhopal and is being implemented under the Ministry of New and Renewable Energy (MNRE)’s City Accelerator Program.
Expanding Outreach Under City Accelerator Program
The launch in Indore was attended by Hon’ble Mayor Shri Pushyamitra Bhargav and Additional Commissioner Shri Navjeevan Pawar. This was a big step toward getting the campaign out to more people. The Solar Surya Rath is a mobile platform for raising awareness and getting people involved. It connects directly with people and encourages them to use rooftop solar solutions.
This initiative aligns with the government’s broader objective of accelerating renewable energy adoption at the grassroots level, particularly in urban areas with high energy demand.
Driving Awareness for PM Surya Ghar Scheme
The campaign is closely related to the PM Surya Ghar: Muft Bijli Yojana, which aims to encourage people all over the country to install solar panels on their roofs. NSEFI is using this program to raise awareness about the scheme, make it easier to sign up, and encourage people to get involved in the switch to clean energy.
The Solar Surya Rath serves as an on-ground engagement tool, providing information, addressing queries, and facilitating on-the-spot registrations for rooftop solar installations. By taking the campaign directly to communities, the initiative aims to bridge the information gap and accelerate adoption.
Strengthening India’s Rooftop Solar Mission
As shown by the launch in Indore, NSEFI is still dedicated to helping India reach its renewable energy goals by promoting decentralised solar solutions. Rooftop solar is likely to be very helpful in lowering the cost of electricity for homes and helping the country reach its clean energy goals.
With more support from policies and awareness campaigns like this one, rooftop solar use is expected to grow a lot in the next few years.
Electrify your feed! Click here to join our Whatsapp group and to get the latest updates, expert insights, and innovations driving India’s energy storage revolution.
