Ford Motor Company announced a series of strategic actions to strengthen its Ford+ plan, redeploying capital to meet customer demand and drive profitable growth.
The company will focus on higher-return opportunities, including expanding its U.S. manufacturing footprint for trucks and vans and launching a high-growth battery energy storage business. As part of the strategy, Ford will no longer produce select larger electric vehicles due to lower-than-expected demand, high costs, and regulatory changes.
“This is a customer-driven shift to create a stronger, more resilient and more profitable Ford,” said Jim Farley, CEO and Ford president. “The operating reality has changed, and we are redeploying capital into higher-return growth opportunities: Ford Pro, our market-leading trucks and vans, hybrids and high-margin opportunities like our new battery energy storage business.”
Ford aims to achieve profitability in Model e by 2029, with annual improvements beginning in 2026. The company also expects to improve profits in Ford Blue and Ford Pro, with early benefits anticipated in 2026. Special items totaling around $19.5 billion are expected, primarily in the fourth quarter of 2025, with cash effects of approximately $5.5 billion, mostly in 2026.
The company plans to hire thousands across the U.S., reinforcing its leadership as a top employer of hourly autoworkers.
Key Pillars of Ford’s Strategy:
1. Expanding Customer Choice with Gas, Hybrids, and Affordable EVs
By 2030, hybrids, extended-range EVs, and fully electric vehicles are expected to account for roughly 50% of global volume, up from 17% in 2025. Ford will focus North American EV development on the flexible Universal EV Platform, supporting a high-volume family of smaller, affordable EVs. The first vehicle on this platform will be a fully connected midsize pickup truck, produced at Louisville Assembly Plant in 2027.
Ford will expand hybrid options for various duty cycles and enhance larger trucks and SUVs with extended-range electric options. The next-generation F-150 Lightning will use extended-range electric vehicle (EREV) architecture and be assembled at the Rouge Electric Vehicle Center.
“The F-150 Lightning is a groundbreaking product that demonstrated an electric pickup can still be a great F-Series,” said Doug Field, Ford’s chief EV, digital and design officer. “Our next-generation Lightning EREV is every bit as revolutionary. It keeps everything customers love 100% electric power delivery, sub-5-second acceleration and adds an estimated 700+ mile range and tows like a locomotive. It will be an incredibly versatile tool delivered in a capital-efficient way.”
Ford will replace planned electric commercial vans in North America with affordable gas and hybrid models produced at the Ohio Assembly Plant and maintain electrified vans in Europe. Five new affordable vehicles will launch by decade-end, four assembled in the U.S. Nearly every vehicle will feature hybrid or multi-energy powertrain options by 2030.
2. Expanding Truck and Van Leadership in the U.S.
The Tennessee Truck Plant will produce all-new Built Ford Tough trucks starting in 2029, replacing a planned electric truck. Ohio Assembly Plant will become a hub for Ford Pro, assembling new gas- and hybrid-powered commercial vans and Super Duty chassis cabs.
3. Launching Battery Energy Storage System Business
Ford is entering the battery energy storage market to supply data centers and grid infrastructure. Existing battery manufacturing capacity in Glendale, Kentucky, will be repurposed, with a $2 billion investment over two years. The Kentucky site will produce advanced 5 MWh+ battery energy storage systems, LFP prismatic cells, and 20-foot DC container systems. Ford aims to deploy at least 20 GWh annually by late 2027.
Under a joint venture disposition agreement with SK On, a Ford subsidiary will independently own Kentucky battery plants, while SK On will operate the Tennessee plant. BlueOval Battery Park Michigan will produce smaller Amp-hour cells for residential energy storage, starting in 2026.
4. Sustainability and Carbon Neutrality
Ford continues efforts toward carbon neutrality across vehicles, manufacturing, and supply chain by 2050, with investments in cleaner manufacturing, sustainable supply chains, and emission-reducing technologies.
Ford raised its 2025 adjusted EBIT guidance to about $7 billion and reaffirmed adjusted free cash flow guidance of $2–3 billion, trending toward the high end. Fourth-quarter and full-year 2025 financial results will be reported on February 10, 2026.
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